dwilly is back with another banger! The Boston based producer is kicking 2017 off with a fresh heater entitled ‘Pop Shove It’. The track builds upon his recent love for genre blurring and weird sound design. Stitching together elements of trap, twerk and dubstep, he delivers a self-described “bass casserole.” How did a skateboard trick become the foundation of his latest work? “I mainly just thought the phrase itself had a nice ring to it. I also walk by these skateboarders everyday on the way to school and I thought it would be a cool idea to turn something arbitrary like a skateboard trick into a track. I would say I ‘leisurely’ skateboarded as a kid. I was always scared when it came to dropping in to the big drop down ramps and half pipes. One day, I finally mustered up the courage to try it and fell on my face,” says dwilly. Although current or former skateboarders may instantly gravitate towards ‘Pop Shove It,’ you don’t have to be a skater to appreciate it. It’s more about the insane energy and adrenaline it delivers than anything else. If you dig weird bass music from the likes of Herobust and NGHTMRE then you def need to peep this.
Along with the track’s release comes dwilly’s first visual. The video takes you to Boston for a trip that’s filled with partying, choreographed dance numbers and of course some solid skating. It’s well put together without taking itself to seriously (peep the Heelys stuntin’); a fitting representation for an incredibility talented producer who’s dropped songs like ‘Pop Shove It’ and ‘Pants Off.’ Find out what he had to say about the video below.
“I was lucky enough to score Ryan Watanabe as my director and editor of the entire video. He has such a natural talent for capturing and recording, so it was a blessing just having him on the project. The process of gathering the cast and filming was probably the most difficult thing I’ve ever done in my life. Everybody involved had to play their parts in sub freezing Boston temperatures. Regardless, it was an experience I’ll never forget and I’m looking forward to creating more music videos in the years to come.” – dwilly
