ford.’s Rise Continues With ‘Craving / Dusk’ Dual Release

by Steph Contant

Following Luc Bradford’s journey has been quite the trip. The young yet talented artist who produces under the moniker ford. has gone from having less than a thousand plays on his Spotify tracks to amassing hundreds of thousands of plays in only one year. His serene approach to production has finally earned the attention it deserves in terms of plays and recognition, and last week he announced that he signed to Odesza’s label Foreign Family Collective, which is no small feat.

The last month has surely been an adventure for the Utah-based musician, as he followed up his Sirens remix EP with an official remix for Bearson’s ‘Get Lost’ last week and a new dual single release Craving / Dusk yesterday on Foreign Family Collective. Doing what he does best, ford. takes Sarah Du’s soothing vocals and surrounds them in a heavenly soundscape in ‘Craving’, where he stays true to the signature he has developed and creates an air of emotions unlike any other producer. ‘Dusk’ further strengthens this uniqueness with an appeasing melody englobed by the static white-noise that immediately makes you think of ford., and continues the flow of emotions until the very end. The skilled artist’s shimmering production shines brighter than ever in his latest work.

Check out Craving / Dusk below and let us know what you think!

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