Genuineness and authenticity are two traits that Philadelphia production expert Brainrack holds to the utmost significance. Feeling as if current trends and unnecessary focus towards what colleagues were doing was starting to blur his vision for his own sound, he made a deliberate effort to unplug and realign himself.
“I felt like I was just making music to compete with other artists, this made me realize that I needed to get back to my roots and really focus on the quality of my production and most importantly, having fun again. This track is the first of many to demonstrate the time and effort I have taken in this period of time where I have been focusing on why I started doing this in the first place,” he shares regarding his downtime and positive outlook for the future.
While the time away resulted in a lessened presence for Brainrack on social media, his presence in the studio is more than depicted by the evolution and fine-tuning his production has benefited from during his time away. Building from his ceaseless work ethic and a knack for experimentation, his latest release ‘I’m Like’ is a brilliant depiction of this transformation in style, which builds upon the superior aspects of previous releases, while demonstrating a clear progression in overall production.
“This track depicts the progression of the overall quality of my tracks that I have been striving to reach for a long time but what I want to focus on here is a sound design. The design on the leads of each drop came from further sculpting one my favorite serum patches that I created this past year and combining that with new techniques that, to be honest, came from just messing around and truly having fun creating new sounds,” Brainrack shares with an invigorated sense of pride in his work.
While a lot is truly left up to the preference of the listener, it can be truly invigorating to hear from the eyes of the artist what they envisioned the track providing to the audience. Brainrack reveals a world of behind-the-scenes creativity in his vivid depiction of ‘I’m Like’ as a setting in a novel:
“This story is set in a dark and eerie place having a few key sounds that drive the story of the track. First, there is a tension or dark entity that drives through the entire track placing you on a path where the outcome is uncertain but you can’t help but follow. You can feel something coming but you cannot decipher whether it’s good or evil, all you know is that it’s coming and you can’t seem to control it like the entity has grabbed ahold of you. As you make your way to the climax you have now given the entity full control over your destiny, after a brief moment of silence you are immersed in a wave of controlled chaos that you were afraid of on the journey but now that you are here it feels like you were meant to be in this place the whole time. As the climax breaks you are released from the controlling grip of the dark entity and are left wanting more and wondering if you will ever make it back to that place.”
Despite the at times deafening noise that can stem from the budding popularity in electronic music coupled with the constant distractions afforded by social media, Brainrack was able to quiet his thoughts and calm his nerves, revealing what a ceaseless desire to achieve can allow. Be sure to listen thoroughly for key refinements in production and grab ‘I’m Like’ for free here!
