PREMIERE: AVANCE Reveals New Look & Vision with ‘Lazer Riddim’

by A. Samuel Lewis

Now known to nearly every enthusiast of trap and bass music worldwide, AVANCE is a dynamic production force thundering from the land down under. Possessing a nimble ear, AVANCE can just as easily fit within free-flowing creative structures, such as his collaboration ‘Bad Robot’ with Zeke Beats, as he can pack a massive volume of bass, as demonstrated in his debut Bassweight Records EP, Destroy All Humans, last April.

While the last few months have been unusually quiet for the talented Australian producer, he assures us the necessary break has only allowed himself to dig deeper into his creative desires to further shape the future of the AVANCE brand.

I felt that I started to get lost with myself creatively and mentally, always making rash decisions with what I was producing and how I wanted to reflect towards others. I decided to take some time off and figure things out, I now feel I have truly found myself,” he shares in anticipation of the branding and stylistic changes that have resulted from the necessary self-seclusion.

Although tracks such as ‘Death Ray’ thoroughly depict AVANCE’s ability to navigate an aggressive style with ease, this new direction for the project will dive headfirst into darker, bass-clad soundscapes, which will be personified with an aptly fitting ominous digital characterization.

The entity behind me I call Odious, he is an illustration that I use as representation and reminder that I will always be myself and always have the authenticity in my sound that people have grown to know over the years. He channels any negativity I may have into the darker, more aggressive music you might hear from me…you’ll see him from time to time,” AVANCE reflects regarding the visual prong of his next chapter.

Appropriately weaponized to reveal his new vision ‘Lazer Riddim’ is the perfect prelude to build anticipation for what is just on the horizon, check out AVANCE’s latest with Helios below!

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