Formerly known as the artist Willam., Tek Genesis has spent most of 2019 committing to a major rebrand of style and outlook. William. was already widely respected as a project by itself, but was soon creatively fatigued. Rejoicing in his newfound direction and ability to work outside any box made by expectation, his latest piece ‘Amber,’ released on Division Records, pulls from several different genre influences at once, sculpting this wholly unique listening experience.
‘Amber’ begins with a motor-like noise revving up, prepping you for the bass buffet about to grace your ears. Listening on any halfway decent sound system will have you picking up on the immense layers springing off of each other, with no clash or overpowering at any points, a truly difficult feat considering everything going on at once. It has the right amount of kick for its equal amount of attitude, coupled with the laser-beam melody it creates this hybrid SYFY channel movie/90’s hip hop gangster vibe. If you were ever in a smoke circle with ET, this would be the song playing.
Tek Genesis has already honed-in on his newfound sound and shows no signs of slowing down anytime soon. With a freshly successful rebranding and an LP on the near horizon, William. seems to have been a mere stepping stone for the inordinate amount of potential resonating within this talented young mind. Keeping this man on your watch list for 2020 will be of the utmost importance. Expect big things soon, but for now, check out ‘Amber’ for yourself below!
