Instead of battling in the sound design war that has been ongoing for the last several months, Effin has carved his way into the heavy bass scene through an innovative take that combines moving melodies with brutal bass. An impressive string of singles has quickly catapulted the LA-based producer among the elite, with supporting roles on NGHTMRE’s The Portal tour and Moody Good’s Sunny Side Up tour coming as direct proof. Continuing to build on this momentum, Effin returns to Never Say Die with another food-themed heater titled ‘Cheese’ that further showcases his undeniable skill.
Never one to forget the importance of creating captivating introductions to lure in listeners before unleashing his fury, Effin draws interest in ‘Cheese’ from the get-go with a catchy melody and a rapid build in tension. A quick fake before the drop leads the track into a highly dynamic section that’s headbang-inducing yet not hard on the ears. ‘Cheese’ is punchy and menacing but still light and fun, a signature that Effin is championing. Don’t miss his latest below.
