After a couple of months of beta testing, Spotify’s latest in-app personalized experience, Blend, is rolling out to Spotify Free and Premium users globally. Similar to other notorious Spotify’s collaborative features as Family Mix and Duo Mix,  Blend is presented as a new way for two users to merge their musical tastes into one shared playlist made just for them. However, it differs from the other Spotify offerings because it automatically combines the tastes of two different users into a playlist, without the need to manually add songs. With the official launch, Blend is enriched with new cover art, taste match scores to see your listening preferences compared to your friends’ (music Tinder is here boys and girls), and shareable data stories that are unique to every listening pair.

No matter if you see it as a fun mystery box of music, Spotify’s new evil user acquisition strategy, or simply a way to make long drives with friends way more enjoyable. This is going to be fun. Here at FUXWITHIT we have already started.

How does Blend work?

1. Tap “Create Blend” in the ‘Made for You’ hub on mobile.
2. Next, tap “Invite” to select a friend to join your Blend via messaging.
3. Once your friend accepts, Spotify will generate custom cover art and a tracklist for the two of you filled with songs that combine your listening preferences and tastes.
4. Share your Blend results by tapping “Share this story” at the bottom of your data story screen.

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did u know that on Spotify you can search for all the songs on a label by typing —-

label: “xxxxxxx” pic.twitter.com/HjpqRJaQog

— Computa (@computamusic) May 22, 2021

As you can see, it’s not actually an official feature but an advanced search option (you can find more of them on Spotify’s support page here) that allows us to easily find music released by the label matching keyword. Some users claim this option doesn’t actually work with every label, but all the tests I’ve made so far were successful. The most ironic thing about this is not that it isn’t an official feature yet, but the fact that this option has been there for a while under our noses without many (I think most) of us ignoring its existence. Is it our fault that we don’t take the time to properly know a tool we use every day? Maybe, but a little promotion wouldn’t hurt.

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This feature, according to the official statement, will enable artists to fundraise directly from fans by driving listeners to a destination of their choice on their Spotify artist profile pages. Owners of Spotify For Artist accounts will have the ability to link out to a verified funding page for themselves, for another artist in need, or for a separate initiative of their choice. This feature will be optional for artists to leverage; no changes will be made to profile pages unless the artist chooses to participate, and Spotify will not take a cut of any contributions.

If you are an artist and you’re interested in the initiative, you can go to this link to sign up for email updates about the feature.

This is just one of the several campaigns launched by the Swedish platform in the past  few days in support of artists in need all over the world. You can check the whole Spotify COVID-19 Music Relief plan here.

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