In a time where music doesn’t sell as well as it used to, online presence is more important than a record deal and followers equal dollars, artists have been finding new ways to garner attention and be “discovered”. If you’re an artist of any sort, how you operate online is almost as important as your art. While the playing field has changed, subsequently artists have changed their approach to building a brand, label and fan base. In the last year or so we’ve seen artists bunch up to build a brand as a collective. Thus, the collective was born. Artists who meshed well together drafted into a group, creating opportunities for their respective artists and most importantly continuing to create freely. The concept is amazing and I can see why it is slowly becoming more and more popular and common. J.Cole once rapped “labels are archaic, formulaic with their outcomes”, pointing out how major record labels focus more on creating hits for the masses versus building loyal fan bases. Niche, boutique labels and collectives are the new model and one collective is using its combined star power to shake things up in the music game.
Enter, Daruma. Comprised of 13 artists, Daruma is a star studded collective that is set to deliver some of the best music of the next couple of years (easily). Some of the names include Instant Party!, LVX, XVII, subtomiK, BAHT and our friend Andrew Luce. As a part of their announcement, the collective released Daruma – Vol. 001, a compilation featuring music from almost all of the members. With the kind of artists this collective boasts you can expect some great music in this and in future compilations. We’re excited to see what this does for their individual careers and for them all as Daruma. Enjoy!
Also – be sure to follow Daruma on Soundcloud, Twitter and Facebook.
